Event Profile

DataWorld Forum is planned to be the largest single event in Europe for this industry, gathering thousands of data centre professionals in one place for an annual expo and conference.

Conversation is more than just communication. At DataWorld Forum you will be engaging in conversation with your target audience, meeting many that do not generally give appointments.

Prospective and established buyers nearly always prefer to do business face to face, shaking hands and building rapport. At DataWorld Forum you can establish new business relationships and protect your existing ones.

Trade shows deliver buyers – a third of trade show visitors cannot be reached in their offices, but use trade shows to help make buying decisions. (Source: Association of Exhibition Organizers).

Trade events have proven to speed up the sales cycle be up to 65%. Almost certainly a good deal of this is the time spent establishing that first, face to face meeting – this fact alone should be enough to attend a trade expo.

DataWorld Forum is ideally placed to deliver any number of sales and marketing objectives. For instance, it will allow participants to:

  • Build sales leads that could last for months and create business partnerships that could last years
  • Meet prospects face to face, speed up that sales cycle and make sure your are there to catch up with old and existing customers.
  • Showcase your products and services, gaining immediate and valuable feedback, again allowing you to speed up the sales cycle
  • Conduct valuable market research amongst the most qualified and focused group of people immediately available to you. This will undoubtedly help you to adjust your own presentation and help speed up the sales cycle
  • Increase brand awareness. As a general marketing tool, this is a fantastic opportunity to increase awareness amongst a highly focused and incredibly influential group of users and buyers.
  • Establish a presence in the marketplace with a new company product or service. Many of our visitors are looking for the latest and very likely to be those all important early adopters of new technology, services and hardware. This will make a valuable contribution to speeding up the sales cycle and established a good foothold in the market.

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