In order to create an event that delivers a return on investment for all participants, substantial visitor numbers of the correct demographic and quality are crucial!
The experienced team behind DataWorld Forum have scheduled an impressive, proactive marketing and advertising campaign. This creative campaign will raise awareness of the brand and deliver a definite call to action to a substantial number of industry professionals.
The Role Of The Website
- All marketing material will have a call to action guiding potential visitors to specific areas of the website
- All exhibitors and sponsors will be heavily promoted through the website
- Content with be constantly updated both pre- and post-show to make the website a vital industry tool
- Visitors and exhibitors will be able to register on the website
Direct Marketing
- We will be targeting numerous C level individuals within a range of vertical markets and specifically IT professionals that are responsible for data data centres and server rooms
- Telemarketing campaign
PR Campaigns
The major portion of our PR activity will focus on the following areas:
- Core IT press
- Specialist titles
Strategic Partnerships
The show will be aligned with major industry contributors, associations, trade federations and relevant vertical markets, to support a very focussed campaign, delivering a readyfiltered and incredibly targeted and qualified footfall.
Advertising
This will include a range of adverts and inserts in leading industry titles.
E-Marketing
- Online Advertising, Google Adword and social networking campaigns.
- Online PR campaigns
- Key banner and button placements on affiliate sites.
- Targeted email bulletins
- Regular news updates
- Incentivised email invitations
- Inclusion within third party broadcasts
- Online surveys
- Data capture campaigns
