Visitor Campaign
The comprehensive marketing program will:
- Encourage visitors to pre-register for the event
- Increase awareness of DataWorld Forum and highlight benefits of attending
- Focus on the key issues covered by the conference
- Raise the profile of the exhibitors by using news and releases in the PR campaign
Advertising and Inserts
The print advertising campaign will target relevant, key publications in IT, storage, security & facility management, engineering and vertical markets.
PR Campaign
The PR activity will focus on core IT press, facilities press and specialist vertical market titles including those for government, banking & finance, manufacturing & engineering, pharma & medical research, retail and academia.
Direct Marketing Campaign
The direct marketing campaign will reach those IT professionals responsible for data centres and HPC.
Marketing
Electronic marketing will constantly update prospective visitors about DataWorld Forum and encourage them to visit the website, where they will see full details of the expo, conference and the exhibitors.
Strategic Partnerships
DataWorld Forum will forge strategic partnerships not only with the relevant media, but associations, federations and societies, in an effort to deliver exactly the right type and level of exhibitor, whilst gaining exposure for participant ands, especially sponsors.
Exhibitors
Exhibitors are encouraged to invite their prospect lists, as this is a fantastic opportunity to network in a neutral environment, where neither party need feel pressured. This has been proven time and time again to deliver results. Better that you invite them than your competitor.
